In order to be certified, brands have to guarantee the item is free from palm oil at any point in the manufacturing process. But it appears to be a self-certification process with "Orangutan Alliance is not liable for misleading claims provided by brands, suppliers or manufacturers."

The Alliance will 'audit every year' but its pretty vague what they actually do.

It's a self-certification zero tolerance policy to any palm oil or palm oil derivatives. But there's nothing in there about actually protecting Orangutans.

It appears the organisation invests their profits in reforestation and rehab (and in funding 'animal adoptions' from third parties), but this activity is nothing to do with where the certified product was produced.

With zero data on their website on what they've actually done, it looks very vague so Label Mouse will give them suitably low scores