Designed to make you feel better but offsetting is dubious at best










Label Mouse says:

All offsetting schemes work by spending money on 'good schemes' as a way to 'balance' your emissions. The idea is that if your factories are pumping out 100 tonnes of carbon, then plant the equivalent about of trees somewhere to capture 100 tones and you're even right? But how long does it take for those trees to be effective? Have they actually been planted?

Although these schemes are better than the vacuous 'carbon neutral' label. The idea of a global balance is more about the perception of net-zero than the reality of the damage emissions are doing at source (aka 'Scope 1' emissions).

Its fantastic that this scheme is so transparent and open - and companies are encouraged to reduce emissions. As long as there's an ID number this logo you can look them up online and see what they're actually* doing in relation to setting carbon targets and reducing emissions. But fundamentally 'off-setting' is about reassurance rather than reality.

The boring fact is that production (and consumption) needs reform.

* It's not clear whether this is all self-certified. We can't find anything to suggest otherwise.

They promise:

Certifies that a company has gone through all five steps of a climate action strategy. The emissions of a certified product or organisation have been calculated, reduction targets have been set and implemented, and climate projects have been financed to contribute to global climate action.

The five steps are calculate, set targets, implement reductions, finance projects and communicate.

Back to all food labels

What is Label Mouse?

There are a lot of food labels out there, but its pretty unclear what they mean.

With the UK leaving the EU we're able to define our own regulations on how our food is produced, the impact on the environment and how the animals involved are cared for. This could be a good or a bad thing. The extra player in the mix is that brands are introducing their own schemes which can appear more eco-friendly than they actually are.

Label Mouse does the research to help you make more informed buying choices. Hope it's useful.
Suggestions and support welcome!