Pasture for Life

Pasture for Life

Better than Pasture Promise, indicates the animal has had a slight better life










Label Mouse says:

Pasture For Life (PFLA) is a strong label focused on animal welfare. The Pasture-Fed Livestock Association has established the label in 2009 and although its farmers regulating themselves, it is does have a set of verifiable certification standards.

The label doesn't cover much as it only champions the benefits of dairy (beef and lamb) production from grass and pasture, with no grains being fed to the animals.

The standard currently only applies to cow’s milk, beef and lamb,

They promise:

A distinct method of farming where livestock is raised exclusively on pasture. It covers cattle, sheep, goats and deer and can be used to certify meat, dairy, leather and fibres (such as wool).

In addition to being more sustainable, meat and milk from 100% pasture-fed animals has be shown to have better nutritional outcomes with higher vitamin and fatty acid content.

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What is Label Mouse?

There are a lot of food labels out there, but its pretty unclear what they mean.

With the UK leaving the EU we're able to define our own regulations on how our food is produced, the impact on the environment and how the animals involved are cared for. This could be a good or a bad thing. The extra player in the mix is that brands are introducing their own schemes which can appear more eco-friendly than they actually are.

Label Mouse does the research to help you make more informed buying choices. Hope it's useful.
Suggestions and support welcome!